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Richard Plum, CFP® / Chief Financial Planning Officer



As the Chief Financial Planning Officer, Rick is responsible for oversight and guidance of the firm’s wealth services. In this role, he is an invaluable resource to our wealth management team, advising on asset allocation strategies and helping clients design sophisticated financial, tax, and estate planning solutions.

Rick has been a financial planner for over 25 years and is a regular contributor to financial radio programs syndicated throughout the country where he can be heard answering questions on all topics regarding personal finance. Rick is a native San Diegan who graduated from San Diego State University and holds the CERTIFIED FINANCIAL PLANNER™ designation.

Check the background for Richard Plum on FINRA’s BrokerCheck.

Rick Plum, CFP® is a registered representative of, and offers securities through, Lucia Securities, LLC, a registered broker/dealer, member FINRA/SIPC. Lucia Securities, LLC is an affiliate of Lucia Capital Group.